With 5 product teams working on different features, design inconsistencies were slowing down development. Forma was created to unify the visual language and accelerate shipping.


A comprehensive audit revealed 47 unique button styles, 23 color values, and 8 different type scales across the product. We documented everything and prioritized the most impactful unifications.


We established a token-based architecture with semantic naming. Every value from spacing to color is derived from a minimal set of base tokens, ensuring consistency across platforms.


Forma reduced design-to-development handoff time by 40% and cut visual QA bugs by 73%. It now serves as the foundation for all product work across the organization.
