Overview
Nova Banking needed a complete redesign of their mobile app to better serve a younger, digitally native audience. The goal was to simplify complex financial operations while maintaining trust and security.
Research
We conducted 24 user interviews and analyzed behavioral data from 15,000 active users. Key finding: 67% of users abandoned the app during onboarding due to unnecessary complexity.
Design Process
Starting with low-fidelity wireframes, we iterated through 3 major design sprints. The focus was on reducing cognitive load and creating a clear visual hierarchy for financial data.
Result
The redesigned app saw a 43% increase in onboarding completion, 28% higher daily active users, and an NPS score improvement from 32 to 61 within the first quarter.
